Troy has been a growth consultant since 2010, and is passionate about predictive modeling that drives revenue growth.  His work includes pricing strategy, TAM, conjoint analysis, metrics, and cross-functional revenue growth optimization.

 

Prior to Bell Rock Consulting, Troy led product management, sales operations and growth at Aruba Networks from $6M to $100M+ in revenue and IPO.  In 2016, Aruba was acquired by HP for $2.7B.

 

He previously managed Cisco’s largest product line during hypergrowth as product family revenues grew from $500M to $3B annually in 3 years.  Troy has also worked in corporate marketing at Intel, and designed information systems at Accenture.

 

Troy has a MBA from the MIT Sloan School of Management, and a BS in Electronic Engineering from Cal Poly, San Luis Obispo.

 

He is an avid cyclist, and happy to discuss startup growth while pedaling roads or trails.