Optimizing pricing and packaging is one of the most powerful levers for driving growth in B2B SaaS. Improvements in pricing can create...

Generative AI is fast becoming an important product feature for many SaaS companies. As a pricing consultant to SaaS firms, I thought it...

SaaS pricing with known problems often gets stuck. This article deconstructs the problem, explains the pricing growth lever, and solves.

..answer the question “How have my customers and revenue streams changed during the pandemic, and what can I do to maximize revenue growth?”

The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.

According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...