Troy Wendt
Pricing: The Stuck SaaS Growth Lever
SaaS pricing with known problems often gets stuck. This article deconstructs the problem, explains the pricing growth lever, and solves.
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Troy Wendt
Mar 30, 202119 min read
Mid-Pandemic Pricing: 3 Optimization Strategies to Maximize Revenue
..answer the question “How have my customers and revenue streams changed during the pandemic, and what can I do to maximize revenue growth?”
Troy Wendt
Jun 25, 202012 min read
Pandemic Pivot: Data and Metrics to Change Course
The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.
Troy Wendt
May 22, 201913 min read
Building a Defensible TAM for Startup Funding
According to Jared Sleeper, VC at Matrix Partners, the total addressable market (TAM) slides are among the most frequently mis-executed. ...
Troy Wendt
Feb 28, 201912 min read
Pricing to win today with growth levers for tomorrow
Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...
Troy Wendt
Jan 30, 20195 min read
What would Gauss say about pipeline ratios and predictable revenue?
Carl Friedrich Gauss was a German mathematician born in 1777, and a child prodigy who made breakthrough mathematical discoveries while...
Troy Wendt
Dec 11, 20182 min read
Introducing the Growth Engineering Framework™
A painful problem for many companies is lack of predictable growth. Marketing is driving hard to deliver leads, and perhaps attribute...
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