The purpose of this article is to describe data-driven metrics executives can use to guide their companies through the pandemic.

Pricing. Can we fix that next quarter? Pricing is often a huge opportunity for incremental revenue growth that is left untouched. Why?...

Carl Friedrich Gauss was a German mathematician born in 1777, and a child prodigy who made breakthrough mathematical discoveries while...

A painful problem for many companies is lack of predictable growth.  Marketing is driving hard to deliver leads, and perhaps attribute...