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METHODOLOGY

ENGINEERING REVENUE GROWTH

We designed a new methodology to help companies achieve product/market fit, hone a profitable and scalable business model, and create predictable revenue growth.   The Growth Engineering Framework depicts our viewpoint of companies as economic systems that can be characterized and optimized.

HOW IT WORKS

An implementation of the Growth Engineering Framework can help your company build predicable revenue growth by:

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  • Providing a forward-looking growth model to evaluate product decisions and marketing investment

  • Supporting experiment selection and performance evaluation for growth hacking and growth marketing

  • Creating an evolving growth data structure that supports decisions now and future optimization

  • Aligning sales and marketing with streamlined process and common metrics

  • Helping marketing deliver the right leads and pipeline for sales to achieve quota

  • Enabling the reverse-engineering of revenue creation resulting in predictable revenue growth

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